In one sentence – A clear and concise message that drives the listener to do what you ask of them makes a radio commercial effective. Vague: Yes, True: Very. Radio commercials are effective when this principal is put into play in a very targeted manner at a very targeted audience. Bottom line, one size does not fit all when it comes to radio commercials. You need to know what you want to offer, and who you are offering it to. If you think you will save money by showcasing “EVERYTHING” in one commercial, you will be in for an expensive surprise, your message will not be targeted and won’t move anyone to take action after hearing your radio commercials. Why? Because chances are your competition stated much more clearly than you, the benefits of a specific product or service that they too offer, in effect – it spoke directly to the consumer who needed it in their radio commercials. Where as the “Everything” approach got lost in the shuffle.Sure, you may have an array of services or products that are amazing! But chances are, the consumer who hears your message is only interested in one of those services or products. If you want their business, they need to be aware that you offer it, and offer the best. If you want to focus on more than one product or service, than create more than one commercial to effectively communicate this point. In a perfect world, every time your commercial plays the consumer will drop everything they are doing, stop talking to whoever they are talking to, and devote 110% of their attention to your radio commercial, every word in your radio commercial and the lovely background music you picked out. However, we don’t live in that world. They will catch the commercial in small “snack size” pieces. The piece they catch, better be what you wanted them to hear.For example: If you are an office supply store and want to let the public know about your sale on ink cartridges, 90% of your commercial better be about ink cartridges, the other part about where you are and how to contact you. However all too often when this hypothetical store wants to push ink cartridges they create a commercial that is 10% for ink cartridges, 10% for software, 10% for cell phones, 10% for office furniture, 10% for sharpies, etc…. Not only will the consumer (who could really take advantage of the ink cartridge sale) not have any clue about the sale, they also tuned out the rest of the message because they had no need for the other product blurbs in the radio commercial. Had the commercial focused on their goal of showcasing “ink cartridges”, they would have likely known about the sale and made a note to go to this store.Not only does the commercial need to be focused, it needs to be compelling. Just saying “We have ink cartridges on sale”, is not enough. Radio commercials needs it needs to be relatable. The consumer needs to be put in a mental situation where they say to themselves “Oh yea… I know what they are talking about, I really need Ink Cartridges too”. This can be done through humor, scripted situational acting, a offer that is too good to pass up or a strong call to action, or the announcer making a compelling ploy that does not sound like he’s “selling” a product. Don’t just rely on the radio stations “free” production services to get you the effective script you need (most times, you get what you pay for). Making a relatively small investment and hiring a professional radio commercial production company can pay off 10x in the long run as compared to having an unqualified “free” production service do your commercial for you. If you’re going to spend money on a radio schedule, wouldn’t you want to put the most effective message possible on the air?So to review – An effective radio commercial consists of a clear and concise message: targeted at exactly the person you want to reach for the product or service you are selling. The radio commercial also has to have a very narrow focus speaking directly to that persons needs and emotions. The radio commercial is also needs a strong call to action that they consumer won’t want to pass up.
History and Developments in Internet Advertising
Internet advertising is growing at a rapid pace, and is growing faster than any of the traditional methods. Even though it has been around since 1994, and is 18 years old, Internet advertising has gained immense popularity, and today it has become a necessity for every business owner to use it as a means of advertising, promoting and selling their products and services online. Let us take a look at the history and developments in Internet advertising that took place in these 18 years.History of Internet advertising:• Internet advertising or online advertising started in the year 1994.• In mid 1990s, when the Internet was new to people, there was a misconception that it is only useful to the scientists and students who are pursuing computer related academics.• The Internet became very common and easily available to people during 1996 and 1997. Then, slowly people started understanding that, the Internet can also be used in various ways.• In 1994, HotWired first sold spaces on its website for advertisements to many businesses. This was the start of the Internet advertising.• Advertisers began buying spaces on the popular websites where their company’s brand would get noticed by the visitors.• Number of websites started growing in thousands and millions, and advertisers felt that it was not good to stick to one popular website. Then the advertisers started buying spaces from many popular websites, and made their brands visible to many audiences.Developments in Internet advertising:• During early 2000s, Internet users started identifying the benefits of commercial services on the Internet. This lead to the craze of having a website for businesses/organization, so that the presence of their company is felt in the Internet.• Since the start of Internet advertising, there was a constant growth till 1998 ($1.9 billion in annual revenue). But there was a huge growth in 1999 ($7.6 billion in annual revenue) and the momentum is still continuing. The revenue is increasing every year.• But the companies were not sure whether the user would visit the company’s website directly. Then came the concept of “banners” or “banner ads”.• A banner is a small note located at one side of the website with some information and link to the company’s website. When clicked on that link, the user goes directly to the company’s website.• Internet advertising actually got noticed by the common people in 2007 with the help of Google. Google in 2007, brought a revolution of Internet advertising.• As years passed on, developments in technology and animation advertisements increased, where the use of technologies like flash player, etc. came into existence.• Animated advertisements are small videos or movies that attract the user easily.• Animated advertisements make banner ads more lively and attractive.• After 2010, with the introduction of smart phones and advanced mobile phones in the market, it became easier for businesses to promote their products/services to the people. These high end phones provided access to the Internet, and this is how Internet advertising market grew further.• Social networking sites made targeted audiences closer to the companies and the interaction between them has become more simple.Online advertising has become a global phenomenon, and in the years to come, there are a lot of surprises in store that will make online advertising platform easier to use.
Zoom in the Fast Track of E-Financial Business by Choosing the Right Finance Website Templates
We love to have a solid finance back up at the sometimes it turns a headache to manage those finance affairs. I thank people who come forward to help us with online finance management solutions! Are you one of such helpful men? If so, my article is going to tell you how choosing one of the best finance website templates to give your financial business a boom!
There are two major factors when you want to develop a website for your online finance business. One is choosing a template shop and then finding one of the best finance web templates from the templates available in a template shop. There are some matters which help to find a good template shop and select one of the best finance website templates. I am here pointing you some features of finance web templates and how to know a template shop as best template shop.
A cool design in color application is must for finance website templates. Money matters are serious affairs so simple yet elegant color increases soothing effect in the visitors’ mind.
The first sight falls on the header of a site so it has to be attractive. The header portion of the finance website templates needs to keep provision for showing off the purpose of the site. It is like grabbing the opportunity at first sight.
A visitor will come to get your services. In the finance web templates the focus will have to be always on the services. So the service portion has to get maximized notice.
It is found that visitors want some live news. In the finance web templates there should be always a panel about keeping live report about finance markets. It will help to compare and understand your finance solutions against present market.
Anytime or every time a visitor lands on a site, wants to know what is special! Finance website templates need to keep a space to show the special finance services from the service providers.
With the space for other related and valuable finance content keep a block for finance success stories. In the finance web templates the place for successful finance related stories increases the chances for investment.
People like to keep them updated. So a direct like for accepting newsletter services has some importance. In the finance website templates there may be a place for subscribing newsletters. This part will let the service provider chance to remain in touch with the visitors who subscribe to the service.
Last but not the least is quick solution and quick support panel. In the finance web templates there has to be a panel for quick contact as it lets visitors chance to get finance solution fast. People are coming to get solution let them find support fast.
In the above points I have tried to show you what should be the standard features in finance website templates or the finance web templates. Other features like programming support to open source and hard core development, SEO friendliness, affordability are the primary factors for finance web templates. Now to find all these qualities in finance website templates you have to find out a template shop. But you have to search a template shop that emphasizes on all the above qualities in finance web templates. And of course you should look for a template shop that cares to provide affordable templates.