Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

Take Advantage of Online Finance Management Tools to Manage Your Finances Better

Managing your finances is not always easy. It is a time consuming task to keep track of all your bank accounts, credit cards, mortgages and various other details of your personal finance. Traditional way of book keeping doesn’t solve your problem and most good personal accounting software comes at a price.However, the good news is that there are better and free ways to keep track of your finances. What I am talking about here is free online personal finance management tools which not only help you manage your finances by making it easy for you to keep track of your bank accounts and other financial details but also makes it easy for you to take financial decisions wisely by providing sophisticated analysis. These online tools if used properly can be of great help as apart from tools to manage your various accounts they also offer tools which helps you to analyze your spending, project your savings etc..If you are still clueless about what I am talking about or have heard about online finance management tools for the first time, you may like to take a look at Mint.com. Mint is perhaps the most popular online personal finance management tool at the moment. It is a free service that integrates all your bank accounts, credit card accounts at one place which makes it easy for you to keep track of them. This saves you the trouble of keeping track of your bank accounts manually which can be quite time consuming if you have multiple bank accounts (we all have right?). Imagine all your bank accounts being tracked for debit/credit and being updated for you to view it on the same place. Sounds quite convenient, isn’t it? These online personal finance management tools provide you with exactly the same thing.Moreover the online personal finance management tools also provide you with customized analysis of your spending and projection of savings thereby enabling you to make better financial decisions.Security has been always an issue with financial matters, more so when it comes to trusting a third party website with your bank account details. But most of these websites works by authenticating your bank accounts in a standard secure way which doesn’t require them to store your account credentials and it is verified using standard gateways. This makes them more secure to use.These online tools only make your life simple by providing you with easier ways to manage your personal finances. You can try out any of these free online tools and know for yourself. There are many online personal finance management tools available today for you to take advantage of them. Just choose any of these services and manage your finances in a better and easy way

What Makes a Radio Commercial Effective?

In one sentence – A clear and concise message that drives the listener to do what you ask of them makes a radio commercial effective. Vague: Yes, True: Very. Radio commercials are effective when this principal is put into play in a very targeted manner at a very targeted audience. Bottom line, one size does not fit all when it comes to radio commercials. You need to know what you want to offer, and who you are offering it to. If you think you will save money by showcasing “EVERYTHING” in one commercial, you will be in for an expensive surprise, your message will not be targeted and won’t move anyone to take action after hearing your radio commercials. Why? Because chances are your competition stated much more clearly than you, the benefits of a specific product or service that they too offer, in effect – it spoke directly to the consumer who needed it in their radio commercials. Where as the “Everything” approach got lost in the shuffle.Sure, you may have an array of services or products that are amazing! But chances are, the consumer who hears your message is only interested in one of those services or products. If you want their business, they need to be aware that you offer it, and offer the best. If you want to focus on more than one product or service, than create more than one commercial to effectively communicate this point. In a perfect world, every time your commercial plays the consumer will drop everything they are doing, stop talking to whoever they are talking to, and devote 110% of their attention to your radio commercial, every word in your radio commercial and the lovely background music you picked out. However, we don’t live in that world. They will catch the commercial in small “snack size” pieces. The piece they catch, better be what you wanted them to hear.For example: If you are an office supply store and want to let the public know about your sale on ink cartridges, 90% of your commercial better be about ink cartridges, the other part about where you are and how to contact you. However all too often when this hypothetical store wants to push ink cartridges they create a commercial that is 10% for ink cartridges, 10% for software, 10% for cell phones, 10% for office furniture, 10% for sharpies, etc…. Not only will the consumer (who could really take advantage of the ink cartridge sale) not have any clue about the sale, they also tuned out the rest of the message because they had no need for the other product blurbs in the radio commercial. Had the commercial focused on their goal of showcasing “ink cartridges”, they would have likely known about the sale and made a note to go to this store.Not only does the commercial need to be focused, it needs to be compelling. Just saying “We have ink cartridges on sale”, is not enough. Radio commercials needs it needs to be relatable. The consumer needs to be put in a mental situation where they say to themselves “Oh yea… I know what they are talking about, I really need Ink Cartridges too”. This can be done through humor, scripted situational acting, a offer that is too good to pass up or a strong call to action, or the announcer making a compelling ploy that does not sound like he’s “selling” a product. Don’t just rely on the radio stations “free” production services to get you the effective script you need (most times, you get what you pay for). Making a relatively small investment and hiring a professional radio commercial production company can pay off 10x in the long run as compared to having an unqualified “free” production service do your commercial for you. If you’re going to spend money on a radio schedule, wouldn’t you want to put the most effective message possible on the air?So to review – An effective radio commercial consists of a clear and concise message: targeted at exactly the person you want to reach for the product or service you are selling. The radio commercial also has to have a very narrow focus speaking directly to that persons needs and emotions. The radio commercial is also needs a strong call to action that they consumer won’t want to pass up.