“It is best not to put all of one’s eggs into one basket!” This is most likely a statement that you may have heard many times throughout your life and when it comes to investing, this statement is a reality. Diversifying one’s investments is the main factor in making a success when it comes to investing. All of the people who have made great returns from their monies have been seen to develop investment portfolios that operate in different market sectors and we advise that you should do the same too!Developing a varied investment portfolio might include purchasing various shares and stocks that come from companies that operate in different business sectors. Methods used to achieve the desired objective may consist of buying government bonds, putting funds in money market accounts or maybe even into property i.e. buy to lets, houses of multiple occupancy [HMOs] and also the standard buying and renting out homes. The key is to invest in different market sectors.Over time all of the data shows that those who savvy investors who take the time to develop investment portfolios that are well diversified on average experience more stable & consistent returns on their investments this is when compared to those investors who happen to put their monies in one investment vehicle. By investing in those companies that operate in different market sectors [industrial, retail, consumer, business to business etc, etc] will mean that your risk factor is lower too.For example if you have invested all of your money in one company and that company’s shares goes down, you will lose some, a lot or all worst case all of your funds. Looking at this from another perspective if you happen to have invested in say shares from ten different companies and nine are doing well while one plunges averages say that you will still make some money or your losses will be minimized..A good investment diversification portfolio will include a number of fundamentals e.g. they will include stocks & shares, bonds, property and of course cash!! It may take time to develop a fully diversified investment portfolio. Depending on how much you have to invest at the outset you may have to start small say only investing in cash and then go onto invest in maybe property over times.This methodology may prove to be fine – however if you can split the investments that you make at the start – it will be a fact that your risk of losing your money will be much lower and as time passes you will see increasingly more attractive returns from your monies.The finance experts also say that you should spread your investment monies evenly among your chosen investments targets. Put another way – if you happen to start with an investment fund of £100000 & invest £25000 in stocks and shares, £25000 in property, £25000 in bonds & then decide to invest the other £25000 in a savings account that pays a decent amount of interest.This is the foundation to building a long term diversified investment portfolio and we see property to be one of the most tried to tested methods for delivering outstanding returns on ones investment funds.
History and Developments in Internet Advertising
Internet advertising is growing at a rapid pace, and is growing faster than any of the traditional methods. Even though it has been around since 1994, and is 18 years old, Internet advertising has gained immense popularity, and today it has become a necessity for every business owner to use it as a means of advertising, promoting and selling their products and services online. Let us take a look at the history and developments in Internet advertising that took place in these 18 years.History of Internet advertising:• Internet advertising or online advertising started in the year 1994.• In mid 1990s, when the Internet was new to people, there was a misconception that it is only useful to the scientists and students who are pursuing computer related academics.• The Internet became very common and easily available to people during 1996 and 1997. Then, slowly people started understanding that, the Internet can also be used in various ways.• In 1994, HotWired first sold spaces on its website for advertisements to many businesses. This was the start of the Internet advertising.• Advertisers began buying spaces on the popular websites where their company’s brand would get noticed by the visitors.• Number of websites started growing in thousands and millions, and advertisers felt that it was not good to stick to one popular website. Then the advertisers started buying spaces from many popular websites, and made their brands visible to many audiences.Developments in Internet advertising:• During early 2000s, Internet users started identifying the benefits of commercial services on the Internet. This lead to the craze of having a website for businesses/organization, so that the presence of their company is felt in the Internet.• Since the start of Internet advertising, there was a constant growth till 1998 ($1.9 billion in annual revenue). But there was a huge growth in 1999 ($7.6 billion in annual revenue) and the momentum is still continuing. The revenue is increasing every year.• But the companies were not sure whether the user would visit the company’s website directly. Then came the concept of “banners” or “banner ads”.• A banner is a small note located at one side of the website with some information and link to the company’s website. When clicked on that link, the user goes directly to the company’s website.• Internet advertising actually got noticed by the common people in 2007 with the help of Google. Google in 2007, brought a revolution of Internet advertising.• As years passed on, developments in technology and animation advertisements increased, where the use of technologies like flash player, etc. came into existence.• Animated advertisements are small videos or movies that attract the user easily.• Animated advertisements make banner ads more lively and attractive.• After 2010, with the introduction of smart phones and advanced mobile phones in the market, it became easier for businesses to promote their products/services to the people. These high end phones provided access to the Internet, and this is how Internet advertising market grew further.• Social networking sites made targeted audiences closer to the companies and the interaction between them has become more simple.Online advertising has become a global phenomenon, and in the years to come, there are a lot of surprises in store that will make online advertising platform easier to use.
Shoe Repairs And Several Other Things When I Was 7
Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!
He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.
But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.
Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!
Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.
We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.
Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.
Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!
But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.
Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.
Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.
And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.
All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.
He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.